We are a California brand that believes in clothing that fits and feels fantastic resulting in looking fantastic.

Jafari Apparel is a global online destination for fashion forward beachwear, lingerie and active wear inspired by Laguna Beach and made in Southern California. Jafari is known for luxurious fabrics, fashion forward shapes, our swimwear, lingerie and active wear looks great on everybody.

If you are looking for swimwear with that SoCal style or lingerie and nightwear that is luxurious, then you have found the right place to shop! We have everything you might want, whether it is one piece swimsuits, thong swimwear, chain bikinis, or high quality night wear! Jafari can be found in better retail boutiques worldwide and can also be found at jafariapparel.com