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We are a California brand that believes in clothing that fits and feels fantastic resulting in looking fantastic.

Jafari Apparel is a global online destination for fashion forward beachwear, lingerie and active wear inspired by Laguna Beach and made in Southern California. Jafari is known for luxurious fabrics, fashion forward shapes, our swimwear, lingerie and active wear looks great on everybody.

Jafari can be found in better retail boutiques worldwide and can also be found at

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